Intricacies of AI Integration in Industrial Design: Creativity and Variation
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Abstract
This article examines the impact of AI on creativity in industrial design. The study employs a mixed-methods approach, analysing design portfolios and surveying designers, to investigate how AI tools, particularly generative AI, impact the design process from ideation to prototyping. It examines whether AI serves as a creative partner or a force for standardisation. The findings reveal that AI accelerates the ideation phase, allowing designers to generate a greater volume of diverse concepts quickly. This rapid exploration can lead to more robust design solutions. However, the study also identifies a risk of design homogenisation, as AI-generated outputs tend to converge on specific aesthetic trends. The most creative results occur when designers use AI as a "co-pilot," actively guiding the tool and blending its outputs with their own unique human insights. This research provides practical insights for design studios and educators on how to effectively leverage AI to enhance creative potential while mitigating the risks of standardisation.
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